Apple: Frictionless fruit

UK Only Article: 
standard article

Issue: 

Beautiful game, dirty business

Fly Title: 

Apple

Rubric: 

Convenience is the technology giant’s latest weapon

Location: 

SAN FRANCISCO

Main image: 

Cooking up a better Apple ecosystem

Cooking up a better Apple ecosystem

AN APPLE launch that has an audience of thousands clapping and whooping? Must be a new iPhone, surely, or the long-awaited iWatch? The truth may sound dull, but it matters as much as any fancy new gadget. What Apple’s boss, Tim Cook, presented on June 2nd, at the company’s annual conference for software developers in San Francisco, were upgraded operating systems, one for its Mac desktops and laptops and another for its mobile devices, plus a new programming language. These, combined with other moves to nurture the Apple “ecosystem”, should make its offerings even more attractive to both developers and consumers—and even more formidable to its rivals.
Apple’s pitch is …

Link to article: www.economist.com/news/business/21603438-convenience-technology-giants-latest-weapon-frictionless-fruit?fsrc=rss

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